The Avenues Care Centre

1-5 First Avenue, Cliftonville, Margate, Kent, CT9 2LF

01843228761

Care Type

Residential Care

Inspection date

23 January 2023

Provider

Premiere Care (Southern) Limited

Beds

62 beds

About The Avenues Care Centre

The Avenues Care Centre is a residential care home in Kent, offering older people and those living with dementia a place to call home. Families considering care here will find a setting focused on supporting residents through the later chapters of life with kindness and familiarity. Kent's welcoming communities provide a warm backdrop for day-to-day life at the home.

The Avenues Care Centre provides personal care to up to 62 older people and those living with dementia, with 53 residents at the time of inspection. While people and their relatives reported feeling safe, inspectors found the service was not always safe and residents had been placed at risk of harm on occasions. Some risks to people had not been identified, and care planning was inconsistent, with no care plans in place for two residents.

Additionally, medicines were not always managed safely, creating a risk that people's medications would not be effective.

Source: CQC inspection report, 4 March 2023

Specialist Care

DementiaMental healthOlder people

Facilities & Amenities

HairdresserPhysiotherapyDining RoomActivities Programme

Fees and availability

We have not verified a current weekly fee for this home. Ask for a written quote based on the room and care needed, including any extra charges.

Check current vacancies, the admission assessment and visiting arrangements directly with the home.

Care and inspection details

Checked against the CQC register on 21 September 2026. This is a check of published information, not a visit to the home.

Registered service: Care home service without nursing
Registered capacity: 62 places — this is not a vacancy count
Registration checked: Registered · CT9 2LF

Registered care categories

Caring for adults over 65 yrs; Dementia; Mental health conditions.

These describe the registration. The home must assess whether it can meet the individual person's needs and whether a place is available.

CQC ratings in more detail

Overall rating shown by CQC: Requires improvement.

Rating report published 4 March 2023. Latest inspection date recorded: 23 January 2023.

Safe: Requires improvement
EffectivePublished 20 March 2019: Requires improvement
CaringPublished 20 March 2019: Requires improvement
ResponsivePublished 20 March 2019: Requires improvement
Well-led: Requires improvement

Questions prompted by these ratings

Safe: What changes have been made to medicines, staffing and safeguarding since this rating?
Effective: How are staff training, nutrition and health outcomes checked now?
Caring: How do staff protect privacy, dignity and each person’s choices?
Responsive: How are care plans, activities and complaints adapted to each resident?
Well-led: What has changed in management, checks and oversight since this rating?

These are questions for your visit, not a claim about conditions today.

Read The Avenues Care Centre's CQC record and reports.

Contains Care Quality Commission information under the Open Government Licence v3.0. Ratings and registration details can change after the date checked.

5 Questions to Ask on Your Visit

When visiting The Avenues Care Centre, consider asking...

1.What specific dementia training do staff receive and how recently?
2.How do you support a resident who becomes distressed or confused?
3.How does the home keep a record of a resident's life history and personal preferences?
4.How do you involve families as dementia progresses and communication becomes harder?
5.What happens when a resident's dementia reaches an advanced stage?

5 Things to Look For on Your Visit

When you visit The Avenues Care Centre, look out for...

1.Is the environment calm, uncluttered and easy to navigate?
2.Do staff speak to residents with patience and dignity, even if they repeat themselves?
3.Are there memory cues around the home -- photos, familiar objects, clear signage?
4.Do residents seem settled and safe, or agitated and unsupervised?
5.Is there meaningful activity happening, or are residents just sitting quietly with nothing to do?

Could the NHS fund The Avenues Care Centre's fees?

The average nursing home costs £1,535 per week. That's £79,820 a year. NHS Continuing Healthcare could cover all of it. No means test, no contribution from you.

Find out if the NHS could fund these fees