Privacy Policy

CareHomeGuide ("we", "us", or "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you use our website at carehomeguide.uk.

What Data We Collect

Information You Provide

When you submit an enquiry form on our site, we collect:

• Your name
• Email address
• Phone number (if provided)
• Your message or enquiry details

Information Collected Automatically

When you visit our site, we may automatically collect:

• Pages you visit and how you navigate the site
• Your approximate location (country/region level)
• Device type and browser information
• Referring website (how you found us)

This information is collected through cookies and similar technologies. See our Cookie Policy for details.

How We Use Your Data

Enquiry Forms

When you submit an enquiry about a care home, we use your information to:

• Forward your enquiry to the relevant care home(s) so they can respond to you
• Send you a confirmation email
• Follow up to ensure you received a response

Analytics

We use Google Analytics to understand how visitors use our site. This helps us improve the user experience and create more helpful content. Analytics data is aggregated and does not personally identify you.

Email Communications

We use Brevo (formerly Sendinblue) to send transactional emails such as enquiry confirmations. We do not send marketing emails unless you explicitly opt in.

Legal Basis for Processing

Under UK GDPR, we process your personal data on the following bases:

• Consent: For analytics cookies (you can withdraw consent at any time via your browser settings or our cookie preferences)
• Legitimate interests: For processing enquiry form submissions to connect families with care homes
• Contract: To provide the service you requested when making an enquiry

Data Sharing

We share your data only in these circumstances:

• Care homes: When you submit an enquiry, we share your contact details and message with the care home(s) you're enquiring about
• Service providers: We use trusted third parties (Google Analytics, Brevo) to help operate our service. These providers are contractually bound to protect your data

We never sell your personal data to third parties.

Data Retention

We retain enquiry data for up to 24 months to handle any follow-up questions. Analytics data is retained in aggregated form. You can request deletion of your data at any time.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at hello@carehomeguide.uk.

Data Security

We use industry-standard security measures to protect your data, including HTTPS encryption, secure hosting, and access controls. However, no method of transmission over the internet is 100% secure.

Children's Privacy

Our service is not directed at children under 16. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this policy from time to time. We will post any changes on this page and update the "last updated" date.

Contact Us

If you have questions about this privacy policy or how we handle your data, please contact us:

Email: hello@carehomeguide.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data protection rights have been violated.